12 Must-Have E-commerce Tools To Grow Your Business In 2024

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Today, businesses are connected to their target audience without any geographical restrictions. The horizons of e-commerce and online stores are expanding, but driving traffic is an art to master. 

Many e-commerce businesses and online stores suffer losses due to ineffective sales, which might result from inefficient strategies. Sometimes, however, the strategies are enough, but the tools required for successful execution are missing.

To maximize operations, leveraging e-commerce tools can be your way out. By incorporating the best tools, you can increase sales, know your performance, and grow operations optimally.

Keep reading to learn about the best e-commerce tools until it’s a wrap!

What are E-commerce Tools?

By definition, e-commerce tools refer to softwares or tools designed to enhance the overall functioning of an e-commerce business. 

These tools help businesses manage various aspects of their online stores, from inventory management and order processing to marketing and customer relationship management. 

There are various e-commerce tools available in the market that provide unique features and functionalities to scale and improve your e-commerce. 

In the next section, we will list down the top 15 e-commerce tools.  

Top 12 E-commerce Marketing Tools for Businesses

Here are some leading e-commerce tools offering different features to solve all major e-commerce pain points.

1. Tagshop

Tagshop is a shoppable Instagram and UGC tool that allows users to aggregate social content and curate captivating shoppable galleries for e-commerce landing pages. With Tagshop, e-commerce businesses can seamlessly utilize user-generated content software to showcase products more naturally, allowing customers to make purchases more confidently. 

Tagshop is the best e-commerce tool for brands looking to generate sales through Instagram posts or other social content from different channels including TikTok, YouTube and Google reviews. 

Features:

Pricing that Defines Its Value

2. Shopify

Shopify is a ecommerce marketing tool that helps you create a website, add products or services, offer and market it to others, and collect payment. Shopify is currently one of the biggest online shop builders available. 

If you want to create a Shopify store but are worrying about not having the right connections, manpower or budget to build a website, you can navigate business tools and customize the shop’s settings and designs with no coding required. Moreover, there are a bunch of website templates offered on Shopify that should make it more than easy for you to launch a fully-functional online store.

 3. Hubspot

Hubspot is a CRM or customer relationship management software that has become more popular over the years. It provides business owners with a suite of lead generation, marketing, and customer service tools to create more long-term revenue from each customer acquired. 

HubSpot is one of the biggest leaders in providing features like website building, hosting email campaigns, and other marketing features. HubSpot also has a free inbound marketing school that will help businesses learn how to market their services or offerings digitally.

 4. Desku

Desku is an AI-powered customer support platform that helps businesses manage customer queries efficiently. It offers features such as live chat, chatbot, shared inbox, virtual 

Desku offers an AI assistant, e-commerce platform integration, and a knowledge base. It streamlines customer queries and provides a unified inbox for better customer engagement.

 5. Customer.io

Customer.io is an outbound marketing and sales tool for e-commerce businesses. With e-commerce tools like Customer.io, companies can market to potential customers more strategically. The tool provides features like sending email and SMS notifications to leads and existing customers about sales, re-targeting abandoned carts and automating email funnels. 

You can also integrate a Customer.io account with other marketing and e-commerce tools so you can automate the sales and marketing process. That way, your store generates income even when you aren’t doing anything, especially when you deploy the right messaging and strategies to your email marketing efforts.

6. Semrush

One of the other popular ecommerce SaaS tools is SEMrush, a service that helps you improve your search engine marketing game by giving you access to insights and analyses that will show you opportunities to reach more audiences through SEO and search engine advertising. 

With Semrush, business owners can search for relevant keywords that will help boost their visibility on organic searches. Search engine optimization is one of the most sustainable business development strategies today. Investing in a tool that will help you tap into that power will be a worthy investment.

 7. ShippingEasy

On top of the eCommerce business equipment and tools you should have for marketing, you should also pay attention to fulfillment. A business that effectively delivers and ships out products will inadvertently get repeat customers. That’s where tools like ShippingEasy come in handy. 

With ShippingEasy, you’re able to track and fulfill orders with ease. It brings your online stores from all marketplaces into one dashboard and helps you manage your product shipping schedules and progress. You can use Shipping Easy to create a shipping workflow that will get your products out to clients as soon as possible.

8. ScrapingBee

ScrapingBee offers a simple API that can scrape any website and deliver the data in a structured format, all without the technical headaches typically associated with web scraping. Forget endless copy and pasting sessions — this powerful tool can help your business collect crucial product information, including pricing, availability, and descriptions, from other ecommerce websites automatically, giving you a vital edge over your competition.

Better yet, ScrapingBee’s rotating proxies and rate-limiting avoidance features ensure that your scraping efforts aren’t blocked, allowing you to access vast amounts of data without worrying about being cut off.

9. Delight Chat

DelightChat is an omnichannel marketing tool to help e-commerce businesses utilize messaging platforms like WhatsApp, Facebook Messenger, Gmail and Instagram DMs to market and provide customer support. This e-commerce tool is a leading platform when it comes to recovering abandoned carts and sending accurate order updates. Additionally, it provides a seamless onboarding process and various other features such as COD verification, ROI analytics and a smooth integration with Shopify stores.

10. iSmartRecruit

iSmartRecruit can streamline your hiring process! With tools like applicant tracking and candidate sourcing, you can effortlessly find the perfect additions to your team. Automation features like automated job posting, candidate screening, and interview scheduling can also simplify your onboarding process, saving valuable time.
Integration capabilities with existing e-commerce platforms ensure seamless operation within your workflow. This tool allows e-commerce businesses to save time and resources, improve the candidate experience, and ultimately grow their team with the right people.
Enhance your e-commerce business by assembling a skilled team with the help of iSmartRecruit’s versatile solutions.

11. Listrak

Listrak is a omnichannel marketing platform that empowers retailers and brands to grow revenue through cross-platform marketing efforts. 

Reach out and retarget customers throughout their journey with optimized emails, SMS, and mobile push notifications. Using the platform, brands can listen and respond to customer signals, pushing them to move from one step of the buying journey to the next. 

Brands can create responsive and appealing email designs, leverage abandoned cart messaging suites, detailed analytics provided to understand the behavioral triggers of consumers’ behavior, amongst other things, to enhance the performance of your marketing campaigns.

12. Omnisend

Omnisend is yet another easy-to-use marketing automation platform that helps eCommerce brands lock growth without having you run wild. It helps in keeping the shoppers’ engaged throughout their lifecycle by sending relevant emails or SMS, encouraging them to complete their purchases. 

Ecommerce brands are also empowered to personalize the already available email and SMS templates to enhance earnings by sending cart recovery to post-purchase, customer experience campaigns, and more. 

Additionally, you can leverage audience segmentation based on campaign activity and shopping behavior to avail audience targeting with the right message delivered at the right time. Relish the power of sales at every stage of the buyers’ journey.

The Key Benefits of E-commerce Tools

Here are some major benefits of relying on e-commerce tools for your business growth. 

 1. Helps In Scaling Better

There are many efficient e-commerce tools available in the market that allow businesses to streamline tasks like inventory management, order processing, and customer service. These e-commerce platforms and tools are designed to be scalable, allowing businesses to easily adapt and expand their operations as demand grows, whether it’s adding new products, integrating new payment gateways, or expanding into new markets.

2. Improves Revenue

E-commerce tools help businesses create a seamless and personalized shopping experience for customers, which can lead to increased customer satisfaction, loyalty, and repeat purchases. Email and SMS marketing tools are especially useful in improving the marketing efforts for e-commerce businesses, allowing them to build customer relationships and grow sales. 

3. Helps Keep A Track

E-commerce tools offer real-time analytics and reporting capabilities, allowing businesses to monitor key metrics such as sales performance, website traffic, customer behavior, and inventory levels. This real-time visibility enables businesses to identify trends, patterns, and areas for improvement quickly. Additionally, by making data-driven decisions, businesses can make informed business decisions, 

4. Automates Repetitive Tasks

E-commerce tools automate repetitive and time-consuming tasks such as order processing, invoicing, and customer support, freeing up valuable time for business owners and employees to focus on strategic activities and growth initiatives. Moreover, relying on e-commerce tools also reduces the risk of human error, ensuring an accurate execution of tasks. 

5. Helps Identify Gaps in Efforts 

Many other e-commerce tools also provide valuable insights into competitors’ performance, allowing you to understand the gaps in your marketing efforts. These insights can help brands improve the overall functioning of their business, improving the customer experience for better results. 

Conclusion

E-commerce brands are scaling different heights, but getting past the competition isn’t a cakewalk. Besides an impeccable strategy, getting hands-on tools that help escalate the strategy is non-negotiable. 

While the eCommerce tools market is flooded, figuring out the ones that actually perform can be yet another tedious task. Leverage this blog as your guide to learn about the top result-oriented e-commerce tools.