How to Add Instagram Feed On Shopify Website? (Three Different Methods)

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Adding an Instagram feed to Shopify is an easy way to showcase social proof, attract shoppers’ attention, and increase revenue. If that’s what you’re looking for – let’s get started.

Instagram has become one of the most attended social media platforms, and businesses are quite aware of its powerful potential. For online stores, bringing social content from Instagram to their Shopify storefront can help overcome a huge gap between customers and brands, making it an essential strategy. 

If this makes sense, learn how to add the Instagram feed to Shopify easily. 

Instagram Feed on Shopify – an Overview

In a nutshell, an Instagram feed is the ability to aggregate content from Instagram generated via hashtags, mentions, tags, and handles together in a unified presentation.

This content is immersive, authentic, and trustworthy, which has helped eCommerce brands increase time spent on-site by 39% while multiplying their revenue by 2.2x. 

How to Add Instagram Feed to Shopify Store

For this, we have three different methods:

Methods 1. Using Tagshop Shopify App (Recommended)
Method 2. Without any App or Plugin (best for non-tech people)
Method 3. Using Instagram Code (Not Recommended)

Method 1. Using Tagshop Shopify App

Step 1. Install the Tagshop Shopify App

Here we are demonstrating to you to use Tagshop for embedding an Instagram feed to your Shopify website.

• The initial step is installing the Tagshop Shopify App and creating a free account or logging in with your credentials.

•  After this step, you can integrate Instagram feeds, visual UGC, and shoppable UGC feeds on your Shopify storefront without hassle.

Step 2: Collect Content 

Once you are logged into your Tagshop account, the first step is to start collecting content. 

• From the list of source networks provided, pick Instagram.
• Once you’ve done this, connect your Instagram Business account and choose the feed type from which you want to pull content. 
• For example, we will choose “Hashtag” here. Once done, click on “Create Feed.” 

Step 3: Upload Your Product Catalog 

Your gallery is created. At this point, you can easily make it shoppable by uploading your product catalog.  

• If you are a Shopify store, you can connect your product catalog in one click. Enter your store URL and click on “Connect Shop.” 
• Otherwise, click on “More,” and you will see other available options. You can also click on “Import Product List” to manually upload your CSV File. 

Step 4: Moderate & Add Product Tags 

Once your product catalog is uploaded, you can curate your gallery with selective posts and product tags. 

• Moderate your feed by keeping the relevant posts in the feed and removing the irrelevant or duplicate content. 
• Additionally, you can go to “Apps & More” to enable features like auto-moderation, profanity filter, etc. 
• Now, click on the ‘tag products’ option under any post, and a pop-up will appear. Here, you can search for the product you want to add to the shoppable tag and click on it to tag it to the post.

Step 5: Publish Gallery 

This is your final step on how to embed an Instagram feed on Shopify using the Tagshop Shopify App. 

• To get started, you need to publish your Instagram feed on the website. Go to “Website” from the side dashboard. 

• Here, you can pick a Theme and enable customization options such as implementing CTA buttons, adding a logo, etc. 
• Once done, click on “Generate Code.”

After that, you will find the steps to follow in your store.

• You can auto-publish the feed on your Shopify web page by selecting the placement options, OR you can COPY the given ‘Embed code’ and paste it manually into the backend of your website. 

That’s all, folks! You now have an Instagram feed embedded in your Shopify website. 

This was one way to integrate Shopify Instagram. There is another way to add an Instagram feed to the Shopify website without the Tagshop Shopify App.

Let’s learn how. 

Method 2. Embed Instagram Feed without any App

This method is similar to the previous one. However, instead of installing the Tagshop Shopify App, simply open Tagshop.ai and click on “Login.” 

If you are a new user, create an account on Tagshop. Otherwise, log in to your existing Tagshop account to continue. 

Step 1: Collect Content 

Once you are logged into your Tagshop account, the first step is to start collecting content. 

• From the list of source networks provided, pick Instagram.
• Once you’ve done this, connect your Instagram Business account and choose the feed type from which you want to pull content. 
• For example, we will choose “Hashtag” here. Once done, click on “Create Feed.” 

Step 2: Connect Your Product Catalog 

Your gallery is created. At this point, you can easily make it shoppable by uploading your product catalog.  

• If you are a Shopify store, you have the benefit of connecting your product catalog in one click. Simply enter your store URL and click on “Connect Shop.” 
• Otherwise, click on “More” and here you will see other available options. Or, click on “Import Product List” to upload your CSV File manually. 

Step 3: Moderate & Add Product Tags 

Once your product catalog is uploaded, you can curate your gallery with selective posts and product tags. 

• Moderate your feed by keeping the relevant posts in the feed and removing the irrelevant or duplicate content. 
• Additionally, you can go to “Apps & More” to enable features like auto-moderation, profanity filter, etc. 
• Now, click on the ‘tag products’ option under any post, and a pop-up will appear. Here, you can search for the product to which you want to add the shoppable tag and click on it to tag it to the post.

Step 4: Publish Gallery 

This is your final step on how to embed an Instagram feed on Shopify using the Tagshop Shopify App. 

• You need to publish your Shoppable Instagram feed on the Shopify store to get started. Go to “Website” from the side dashboard. 

• Here, you can pick a Theme and enable customization options such as implementing CTA buttons, adding a logo, etc. 
• Once done, click on “Generate Code.”

After that, you will find the steps to follow in your store.

• Here, choose a “Gallery Type.” Tagshop provides three types of galleries:

1. Homepage & Landing Page
2. Product Page Galleries
3. Tag-based Galleries

• Once you select your gallery type, choose your preferred e-commerce platform. You will see instructions on the screen for publishing the gallery.
• That’s all! Your Instagram feed is published on your Shopify store. 

Method 3. Embed Instagram Posts on Shopify (Without Any Tools)

This is the final method to embed Instagram posts on Instagram without any third-party apps. 

1. Log in to your Instagram account on a desktop computer. 
2. Now, click on “Profile” from the sidebar.
3. You will see your complete Instagram profile. Now go to the post that you want to embed into your website. 
4. Open the post and click on “More Options.”
5. You will see the “Embed” option in this list of options. Copy the embed code. 
6. Now, go to your Shopify website’s backend and paste this embed code where you want the post. 

This method, however simple, provides limited functionality and can embed only one post at a time. This restricts businesses from showcasing a wide range of posts, not allowing them to leverage their social media presence to their full potential.

Benefits of Adding Instagram Feed on Shopify

What’s exceptional about social content is that it is relatable and engaging and can be a highly effective way to build trust. Businesses can benefit from adding an Instagram widget to the Shopify storefront in brilliant ways. 

Read further to learn more about it.

1. Increase Time Spent on Site

Adding a shoppable Instagram feed to the Shopify website is a great way to draw visitors’ attention and make them stay on the webpage for longer. 

Adding a Shopify Instagram feed showcasing user-generated content in reels and stories allows customers to resonate with the brand and feel familiar with it.

Further, by adding product tags to the content, brands can boost product discovery and purchases.

2. Makes Your Shopify Storefront Look Attractive 

Be it UGC for Shopify or content posted by the brand itself, integrating it into your Shopify store can significantly improve the look of your store and contribute towards leaving a lasting impression on the visitors’ minds.

3. Helps In Cross-Selling & Upselling 

You can also unlock cross-selling and upselling opportunities for your brand by creating a full-page “Shop The Look” gallery. Feature users’ #OOTD visuals and multiple products tagged on social content enabling quick product navigation and checkouts.

Add an Instagram feed to the Shopify store, allowing your customers to explore multiple products simultaneously. 

4. Growth On Instagram

Adding an Instagram feed to your Shopify store can divert some of your traffic to your social media account. Display popular content and persuade your customers to create the same quality of content for your brand in return for a feature on your website. 

5. Increases Conversion Rate

Adding an Instagram feed to your Shopify store is the most effective way to increase the conversion rate because the visitors have sufficient content vouched to trust your brand, helping the customers decide. 

Instagram Feed Apps On Shopify

There are many apps to add Instagram feeds to Shopify. Some tools are free of cost, and some provide added benefits. However, Tagshop is one of the most efficient tools in the market. It is easy to use and lets the users create a compelling Shopify Instagram in a jiffy!

Over To You 

Adding a shoppable Instagram feed to your Shopify website is an excellent way to boost revenue, increase conversion rate, and make your webpage look amazing!

FAQs about Instagram Feed on Shopify Store