Reading Time: 7 minutes Social shopping in 2023 is the new-age result-driven marketing strategy that brands are focusing heavily on. And why shouldn’t they when customers are becoming more comfortable with the concept of exploring social media for fulfilling their shopping desires? Millions of people explore social media platforms daily to get inspiration about what they can shop, trends, […]
9 minute read
Reading Time: 11 minutes Social commerce platform is a trending marketing & sales solution among ecommerce and online brands that have gained popularity in recent years. Brands and businesses are actively looking out for solutions to integrate social shopping into their brand campaigns. Since the social media commerce market capitalization is around $500 billion in 2021. It is expected […]
15 minute read
Reading Time: 7 minutes The global e-commerce market size reached US$ 16.6 Trillion in 2022. Moving forward, predictions for the market are to reach US$ 70.9 Trillion by 2028, indicating a growth rate (CAGR) of 27.43% during 2023-2028. Internet penetration coupled with the growing prominence of hassle-free shopping experiences is the key driving factor to the expansion of the […]
9 minute read
Reading Time: 6 minutes Shoppable Instagram has become the ultimate destination for eCommerce brands to target and achieve sales. 70% of the shoppers turn to the platform for finding their inspiration to purchase and nearly half of the people surveyed by Facebook, use Instagram to shop weekly; showcasing the potential that the platform has to meet customers right where […]
7 minute read
Reading Time: 10 minutes Consumers have always valued opinions expressed directly to them. But, over the years the consumer-to-consumer channels of communication have changed. It is now more online and businesses can drive sales and revenue by spreading the word about their products. Implementing a word of mouth marketing strategy can help you attract, engage and convert customers in […]
13 minute read
Reading Time: 5 minutes Social shopping platforms and social shopping apps have gained immense popularity in recent times. Ecommerce brands keep looking for opportunities to improve conversion rates as that’s the ultimate goal they try seeking by engaging potential customers. You attempt various advertising and marketing strategies to reach your target audience and influence them into making purchases. But […]
6 minute read
Reading Time: 6 minutes Bringing content generated on Instagram is a whole new way to sell. Shoppers today look out for the content generated on the platform to find their inspiration to purchase. Integration of a shoppable Instagram feed into your Magento storefront can multiply conversions! According to statistics, 81% of people use Instagram to research products and services, […]
6 minute read