Shoppable Videos: Its Definition, Benefits, Examples, & Platforms

Reading Time: 7 minutes Video marketing or content marketing holistically has evolved a lot as the need for engagement and valuable content rises. This has led to the emergence of Shoppable videos.  Video is the most inspiring, engaging and exciting form of content, especially when used in the ecommerce or online shopping ecosystem.  Shoppable Videos take online shopping to […]

8 minute read

Visual Marketing Strategy Guide To Enhance Customer Experience

Reading Time: 10 minutes There is a lot of buzz about harnessing the power of visual marketing strategy and visual UGC to engage users with brand promotions and activities. 2022 for brands and marketers is all about visual marketing strategies. The importance of visuals is rocketing sky-high, given the penetration of social media into all aspects of human life. […]

12 minute read

Shoppable Instagram Complete Guide For Brands & Businesses

Reading Time: 6 minutes Instagram has become the ultimate destination for eCommerce brands to target and achieve sales. 70% of the shoppers turn to the platform for finding their inspiration to purchase and nearly half of the people surveyed by Facebook, use Instagram to shop weekly; showcasing the potential that the platform has to meet customers right where they […]

7 minute read

Social Shopping In 2022: What Is It & Why Your Brand Needs It Now?

Reading Time: 7 minutes Social shopping is the new-age result-driven marketing strategy that brands are focusing heavily on.  And why shouldn’t they when customers are becoming more comfortable with the concept of exploring social media for fulfilling their shopping desires? Millions of people explore social media platforms daily to get inspiration about what they can shop, trends, & more. […]

9 minute read

What Is Social Commerce? The History & Statistics

Reading Time: 4 minutes What is Social Commerce? – A shopping revolution? Or maybe an enhanced social media marketing strategy? Or maybe the bridge between consumers & eCommerce brands.  Every brand or every social media and ecommerce expert has their unique take on “What is Social Commerce?” Social ecommerce is quite a diverse solution that integrates characteristics of social […]

5 minute read

Shoppable Instagram Stories: Everything That You Must Know

Reading Time: 5 minutes Shoppable Instagram stories or Shopping Stories – A social media phenomenon that has immensely changed the content consumption and content-sharing behavior of social media users and brands.  Half a billion people globally consume and share stories every day. Instagram was the first social platform to bring this “Vanishing” content back in 2016.  Nowadays, all the […]

6 minute read

10 Social Commerce Platform Examples That Can Turn Social Into Sales

Reading Time: 8 minutes Social commerce platform is a trending marketing & sales solution among ecommerce and online brands that have gained popularity in recent years.  Brands and businesses are actively looking out for solutions to integrate social shopping into their brand campaigns. Since the social media commerce market capitalization is around $500 billion in 2021. It is expected […]

11 minute read