Reading Time: 5 minutes Online shopping has become a norm for consumers today. Thanks to the improved digitalization that has encouraged and allowed customers to engage in online shopping confidently. While factors like secure online payments, improved customer services, fast shipping, and easy returns have bolstered consumers’ trust in e-commerce, it’s no secret that providing this level of convenience […]
5 minute read
Reading Time: 8 minutes Today, businesses are connected to their target audience without any geographical restrictions. The horizons of e-commerce and online stores are expanding, but driving traffic is an art to master. Many e-commerce businesses and online stores suffer losses due to ineffective sales, which might result from inefficient strategies. Sometimes, however, the strategies are enough, but the […]
10 minute read
Reading Time: 8 minutes Here’s an intriguing statistic to capture your attention: More than 3.2 billion images are uploaded on social media on a daily basis. Encountering this amount of content quickly saturates consumers’ overall attention spans, making it difficult, especially for brands, to stand out and get them to engage with this content. But there’s a catch: utilizing […]
11 minute read
Reading Time: 12 minutes This exponential growth of visual marketing didn’t happen overnight. Various factors, such as the growing usage of mobiles and social media and better accessibility of visual creation tools, led to its rise. Even though visuals are usually more effort-intensive than other forms of content, they are also found to be more impactful. Statistics suggest over […]
16 minute read
Reading Time: 7 minutes Social shopping involves the intersection of commerce and social media. What exactly is it, how do people utilize it, and what implications does it hold for today’s small and medium-sized businesses? In essence, social shopping merges online commerce with social media, enabling users to make direct purchases through social shopping platforms like Instagram, Facebook, Tagshop […]
8 minute read
Reading Time: 6 minutes Social commerce examples are popping every day. With the rise in eCommerce, social media consumption, and advancement in technology, we are witnessing a new wave in shopping i.e. Social commerce. It is of no surprise that nowadays people are spending more of their time on social media. To an increasing extent, social media is becoming […]
8 minute read
Reading Time: 9 minutes Amidst the constant innovations, features & trends, knowing how to add link to TikTok bio has become an essential skill for brands and content creators alike. TikTok has emerged as a powerhouse platform, engaging audiences with its short-form videos and viral trends. Its immense popularity has not only made it a hub for creators and […]
11 minute read
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