Reading Time: 10 minutes If you don’t live under a rock, you’ve probably heard about the terms “User-Generated Content” and “UGC Creators.” It’s becoming the thing of the present and shaping the future of marketing in incredible ways. Now, the thing about UGC creators is that their content can be an empowering force to portray any brand as a […]
14 minute read
Reading Time: 8 minutes Influencer marketing has become a crucial strategy for many businesses to reach their target audience and increase brand awareness. 92% of marketers believe that influencer marketing is an effective form of marketing. However, finding the right influencers to work with can be daunting, but fortunately, numerous influencer marketing platforms can help make the process much […]
10 minute read
Reading Time: 10 minutes Consumers have always valued opinions expressed directly to them. But, over the years the consumer-to-consumer channels of communication have changed. It is now more online and businesses can drive sales and revenue by spreading the word about their products. Implementing a word of mouth marketing strategy can help you attract, engage and convert customers in […]
13 minute read
Reading Time: 4 minutes Brands today have started pivoting the spotlight away from themselves and towards their consumers, employees, and supporters – empowering them to create content featuring their brand. This content is based on their experience with the brand and has grave potential to connect, attract and convert visitors into loyal users. Further, shopping has become a constant […]
5 minute read
Reading Time: 4 minutes Consumer behavior plays a big role in business. What your target audience does and connects with should play a significant factor in the strategies and tactics your business uses to generate more sales and results for the company. That being said, one trend that has been undeniably effective is the use of user-generated content or […]
5 minute read
Reading Time: 4 minutes User-generated content is an emerging marketing trend across all industries be it fashion, retail, travel, hospitality, or automobile or any other. Brands like TrailFx are looking to humanize their brand by activating the voices of their customers, who are the real brand advocates. These advocates highlight the brand identity, credibility, authenticity, and value perfectly by […]
4 minute read
Reading Time: 10 minutes Shopping as an idea and practice has seen major transitions over the years. Commerce businesses brought various inventions to make shopping more exciting, engaging, and seamless for the consumers. Starting from offline commerce to ecommerce and now the biggest shift: Shoppable Content or Shoppable Posts. Shoppable content is a discovery that has emerged as a […]
13 minute read