Everything About Shoppable Content With 12 Best Examples

Reading Time: 10 minutes Shopping as an idea and practice has seen major transitions over the years. Commerce businesses brought various inventions to make shopping more exciting, engaging, and seamless for the consumers.  Starting from offline commerce to ecommerce and now the biggest shift: Shoppable Content or Shoppable Posts.  Shoppable content is a discovery that has emerged as a […]

13 minute read

UGC For Ecommerce: A Complete Guide

Reading Time: 9 minutes To understand the influence of ecommerce UGC, a staggering 93% of customers believe user-generated content is a crucial factor when making a purchasing decision. Moreover, the influence of UGC on ecommerce is rising so much that it is becoming the ultimate deciding factor for consumers of whether they would invest in a brand or not.  […]

11 minute read

Introducing On-site Visual UGC, Reviews, & Rating Uploads

Reading Time: 6 minutes Introducing the most advanced all-in-one feature for on-site visual UGC, reviews, and ratiung uploads. Not sure what is it or Why do brands even need to collect UGC?  Is there even a benefit or reason that brands even needs this feature? There are many reasons why every brand, small or big, should leverage the on-site […]

7 minute read

Visual Reviews For E-commerce: A Complete Guide

Reading Time: 6 minutes Marketing with visual reviews is a powerful way to cut through the content clutter, reach online shoppers and build brand awareness.  And when this power is combined with customer reviews, the impact manifolds. Visual customer reviews can create social proof, enhance brand awareness, inculcate buying inspiration, and ultimately boost sales.  According to research by The […]

8 minute read

UGC For Fashion Marketing: A Guide To Increase Your Brand Trust & Sales

Reading Time: 7 minutes Why is user-generated content so important for fashion marketing now? Why do global fashion brands incorporate UGC in their campaigns or user shopping journey?  If you were to find the best fit for leveraging consumer generated content, then it would be for the fashion industry, especially when the social commerce & visual marketing ecosystem is […]

9 minute read

Word of Mouth Marketing: A Guide To Build WOM Marketing Strategy

Reading Time: 8 minutes Organic marketing is a term that has almost vanished from the marketing ecosystem. Growing social media platforms and their influence on billions of global users is the crucial reason behind it. Nowadays, as a brand, if you want to attract consumers, then you would need to pay for your marketing. Reaching the audience organically and […]

10 minute read