Reading Time: 4 minutes Consumer behavior plays a big role in business. What your target audience does and connects with should play a significant factor in the strategies and tactics your business uses to generate more sales and results for the company. That being said, one trend that has been undeniably effective is the use of user-generated content or […]
5 minute read
Reading Time: 4 minutes User-generated content is an emerging marketing trend across all industries be it fashion, retail, travel, hospitality, or automobile or any other. Brands like TrailFx are looking to humanize their brand by activating the voices of their customers, who are the real brand advocates. These advocates highlight the brand identity, credibility, authenticity, and value perfectly by […]
4 minute read
Reading Time: 10 minutes Shopping as an idea and practice has seen major transitions over the years. Commerce businesses brought various inventions to make shopping more exciting, engaging, and seamless for the consumers. Starting from offline commerce to ecommerce and now the biggest shift: Shoppable Content or Shoppable Posts. Shoppable content is a discovery that has emerged as a […]
13 minute read
Reading Time: 5 minutes A recurring question among e-commerce businesses is “How to collect UGC?” User-generated content is a valuable asset for both businesses and consumers. Social proof, such as visual reviews, ratings, customer content, etc., is no secret that brands can use it to create game-changing elements. Even though its significance cannot be overstated, its collection remains challenging […]
5 minute read
Reading Time: 6 minutes Marketing with visual reviews is a powerful way to cut through the content clutter, reach online shoppers and build brand awareness. And when this power is combined with customer reviews, the impact manifolds. Visual customer reviews can create social proof, enhance brand awareness, inculcate buying inspiration, and ultimately boost sales. According to research by The […]
8 minute read
Reading Time: 7 minutes Why is user-generated content so important for fashion marketing now? Why do global fashion brands incorporate UGC in their campaigns or user shopping journey? If you were to find the best fit for leveraging consumer generated content, then it would be for the fashion industry, especially when the social commerce & visual marketing ecosystem is […]
9 minute read
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