Reading Time: 8 minutes Here’s an intriguing statistic to capture your attention: More than 3.2 billion images are uploaded on social media on a daily basis. Encountering this amount of content quickly saturates consumers’ overall attention spans, making it difficult, especially for brands, to stand out and get them to engage with this content. But there’s a catch: utilizing […]
11 minute read
Reading Time: 12 minutes This exponential growth of visual marketing didn’t happen overnight. Various factors, such as the growing usage of mobiles and social media and better accessibility of visual creation tools, led to its rise. Even though visuals are usually more effort-intensive than other forms of content, they are also found to be more impactful. Statistics suggest over […]
16 minute read
Reading Time: 12 minutes Content consumption has its phases. Not too long ago, images were the dominant format of content, taking over textual content. However, as the e-commerce space continues to welcome new changes, video content, particularly shoppable videos, has risen and is set to become the most transactional form of content. Interestingly, studies show that over 91% of […]
16 minute read
Reading Time: 5 minutes Shoppable Instagram stories or Shopping Stories – A social media phenomenon that has immensely changed the content consumption and content-sharing behavior of social media users and brands. Half a billion people globally consume and share stories every day. Instagram was the first social platform to bring this “Vanishing” content back in 2016. Nowadays, all the […]
6 minute read
Reading Time: 6 minutes Marketing with visual reviews is a powerful way to cut through the content clutter, reach online shoppers and build brand awareness. And when this power is combined with customer reviews, the impact manifolds. Visual customer reviews can create social proof, enhance brand awareness, inculcate buying inspiration, and ultimately boost sales. According to research by The […]
8 minute read
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