Reading Time: 8 minutes “Visual marketing breathes life into brands, transforming them from mere concepts into captivating realities.” Since the inception of time, even before the digital age, when marketing was merely confined to word-of-mouth and circulating pamphlets wrapped inside the morning newspaper, the one strategy that has stood out as a way to retain customers and sales is […]
11 minute read
Reading Time: 6 minutes Since those nostalgic times, when people used to do catalog shopping, marketing & shopping trends have changed tremendously to Shoppable Images now. Modern technology has paved the way for online shopping. Glossy magazines have been taken over by e-commerce and this further has been rolled over by social media shopping trends. Social media channels are […]
7 minute read
Reading Time: 7 minutes Video marketing or content marketing holistically has evolved a lot as the need for engagement and valuable content rises. This has led to the emergence of Shoppable videos. Video is the most inspiring, engaging and exciting form of content, especially when used in the ecommerce or online shopping ecosystem. Shoppable Videos take online shopping to […]
8 minute read
Reading Time: 5 minutes Shoppable Instagram stories or Shopping Stories – A social media phenomenon that has immensely changed the content consumption and content-sharing behavior of social media users and brands. Half a billion people globally consume and share stories every day. Instagram was the first social platform to bring this “Vanishing” content back in 2016. Nowadays, all the […]
6 minute read
Reading Time: 6 minutes Marketing with visual reviews is a powerful way to cut through the content clutter, reach online shoppers and build brand awareness. And when this power is combined with customer reviews, the impact manifolds. Visual customer reviews can create social proof, enhance brand awareness, inculcate buying inspiration, and ultimately boost sales. According to research by The […]
8 minute read