Shoppable Videos: Its Definition, Benefits, Examples, & Platforms

Reading Time: 7 minutes Video marketing or content marketing holistically has evolved a lot as the need for engagement and valuable content rises. This has led to the emergence of Shoppable videos.  Video is the most inspiring, engaging and exciting form of content, especially when used in the ecommerce or online shopping ecosystem.  Shoppable Videos take online shopping to […]

8 minute read

Shoppable Images: Turn Visual Content Into Sales

Reading Time: 6 minutes Since those nostalgic times, when people used to do catalog shopping, marketing & shopping trends have changed tremendously to Shoppable Images now.  Modern technology has paved the way for online shopping. Glossy magazines have been taken over by e-commerce and this further has been rolled over by social media shopping trends. Social media channels are […]

7 minute read

Visual Marketing Strategy Guide To Enhance Customer Experience

Reading Time: 10 minutes There is a lot of buzz about harnessing the power of visual marketing strategy and visual UGC to engage users with brand promotions and activities. 2022 for brands and marketers is all about visual marketing strategies. The importance of visuals is rocketing sky-high, given the penetration of social media into all aspects of human life. […]

12 minute read

Shoppable Instagram Stories: Everything That You Must Know

Reading Time: 5 minutes Shoppable Instagram stories or Shopping Stories – A social media phenomenon that has immensely changed the content consumption and content-sharing behavior of social media users and brands.  Half a billion people globally consume and share stories every day. Instagram was the first social platform to bring this “Vanishing” content back in 2016.  Nowadays, all the […]

6 minute read

Visual Reviews For E-commerce: A Complete Guide

Reading Time: 6 minutes Marketing with visual reviews is a powerful way to cut through the content clutter, reach online shoppers and build brand awareness.  And when this power is combined with customer reviews, the impact manifolds. Visual customer reviews can create social proof, enhance brand awareness, inculcate buying inspiration, and ultimately boost sales.  According to research by The […]

8 minute read