10 Best Influencer Marketing Platforms to Consider for Your Brand in 2023
Influencer marketing has become a crucial strategy for many businesses to reach their target audience and increase brand awareness.
92% of marketers believe that influencer marketing is an effective form of marketing.
However, finding the right influencers to work with can be daunting, but fortunately, numerous influencer marketing platforms can help make the process much easier.
This blog will discuss the top influencer marketing platforms that can help businesses connect with influencers and run successful influencer marketing campaigns.
From the most effective platforms to the newer ones on the scene, we will explore each platform’s features, pricing, and benefits, so you can decide which platform is best for your influencer marketing needs.
What Is an Influencer Marketing Platform?
An influencer marketing platform is a software solution that facilitates influencer marketing campaigns by connecting brands with influencers or content creators who have a following on social media.
These platforms typically provide a marketplace or network where brands can find and collaborate with influencers, as well as tools to manage campaigns, track performance, and measure ROI.
What Does An Ideal Influencer Marketing Platform Look Like?
An ideal influencer marketing platform helps you discover brand influencers, connect directly and collaborate by deriving content rights.
On top of this, your ideal influencer marketing platform helps you repurpose influencer content across marketing channels for business growth.
List of Best Influencer Marketing Platforms For Brands
Grin helps businesses connect with influencers, manage influencer campaigns, and track their performance. Grin’s searchable database includes Instagram, YouTube, and TikTok influencers. You can search for over 100 million influencers, with approximately 37 million profiles, including email addresses.
Even the most prominent organizations can seamlessly integrate Grin into their existing systems. Grin imports all registered users from your eCommerce site and searches for their social profiles.
This gives you a list of potential influencers and their pertinent statistics, all of whom have previously purchased and enjoyed your products.
Once a business has identified the influencers they want to work with, they can use Grin to manage the entire influencer campaign process, from negotiating contracts and creating content briefs to approving and publishing influencer content.
Grin also provides analytics and reporting tools to help businesses track the performance of their influencer campaigns and measure their return on investment (ROI).
- Basic plan starts at $99 per month
- Professional plan starts at $399 monthly
- Enterprise plan includes all the features of the Professional Plan, plus custom integrations, dedicated support, and advanced analytics.
With the aid of the cloud-based influencer marketing platform Upfluence, brands can connect with influencers and work together to develop and improve influencer marketing campaigns.
Influencer discovery, campaign management, content creation, and performance analytics are just a few of the features available on the platform.
Upfluence’s effective influencer discovery tools are one of its standout features. The platform allows brands to search for influencers based on different criteria, such as location, interests, demographics, and engagement rates.
The platform has a database of over 1 million influencers across various social media platforms.
To optimize brands’ influencer marketing campaigns, Upfluence also provides robust analytics and reporting capabilities. The platform offers data-driven insights into campaign performance, such as reach, ROI, and engagement rates.
Standard Plan – $795 per month
Taggbox helps brands connect with top influencers for their business growth. The influencer content can be repurposed across various marketing touchpoints such as emails, web pages, digital signages, social media campaigns to extract the maximum impact.
Brands collaborating with influencers results in significant increase in sales & revenue, social proof, brand advocacy, word of mouth marketing and so on.
The platform allows brands
- To communicate and negotiate with influencers,
- Set campaign objectives,
- Get Rights
- Track influencer performance,
- Measure campaign ROI.
The platform provides a range of customizable templates and themes that enable brands to design engaging and visually appealing influencer campaigns that resonate with their target audience.
Taggbox’s platform is backed by excellent customer support, ensuring that brands receive timely and personalized assistance whenever needed.
- Lite Plan: $24/month
- Basic Plan: $39/month
- Pro Plan: $99/month
AspireIQ carries a vast database of influencers across multiple niches and social media platforms, making it easy for brands to find the right influencers for their campaigns.
Another feature of AspireIQ is its campaign management capabilities. The platform provides tools for managing influencer contracts, tracking content approvals, and monitoring influencer performance.
Brands can create and manage campaigns from within the platform, making collaborating with influencers and tracking campaign performance easy.
AspireIQ also offers content creation tools to help brands and influencers create high-quality content that resonates with their audiences.
Standard plan – $999 per month
Creator.co connects brands with content creators to develop effective influencer marketing campaigns.
The platform provides a number of features, such as influencer discovery, campaign management, content creation, and performance analytics, that simplify the influencer marketing process.
Brands frequently use Creator.co to find the ideal content producers for their campaigns. With the platform’s extensive database of content producers from various social media sites, it is simple to find influencers based on location and demographics details.
With a database of 500 million influencers, you should be able to find some who are a good fit for your brand.
And Creator.co offers surprisingly detailed information on these influencers and their audiences. They provide “Deep Insights” reports for any influencer, providing all the data you’d expect but with more context than is typically provided.
- Self-Serve or DIY: $460 / month
- Start-up: $1640 / month
- Trailblazer: $2440 / month
- Bespoke: $3240+ / month
Influencity is an AI-powered Influencer Marketing platform that enables full Influencer Relationship Management on a single platform.
This influencer marketing platform includes more than 60 features that enable businesses of all sizes to customize their workflows and successfully execute end-to-end influencer campaigns.
In addition to traditional metrics such as follower count, Influencity’s AI-powered technology can also analyze the quality of an influencer’s content, including the aesthetics of their posts, the authenticity of their content, and the level of engagement their posts generate.
This allows brands to connect with influencers who are not only popular but also produce high-quality content that resonates with their target audience.
Another unique feature of Influencity is its pricing structure. Unlike many other influencer marketing platforms, Influencity does not charge brands to access its influencer database.
Instead, brands pay a commission on each campaign they run through the platform, with rates starting at 10% of the campaign budget.
- Starter: $48/mo
- Basic: $98/mo
- Professional: $298/mo
- Business: $698/mo
Traackr stands out among the influencer marketing platforms with its unique approach to influencer discovery and relationship management.
The platform leverages machine learning and data analytics to help brands identify campaign influencers and build long-lasting relationships.
One of Traackr’s standout features is its influencer discovery tool, which uses advanced algorithms to sift through vast amounts of social media data and identify the most relevant influencers for a brand’s specific needs.
Brands can filter influencers by location, topic, engagement rates, and other criteria to find the best match for their campaign. Once influencers have been identified, Traackr offers a suite of tools for relationship management.
Another unique feature of Traackr is its focus on long-term influencer relationships. The platform allows brands to track and nurture influencer relationships over time, creating a dynamic and loyal network of influencers who can become powerful advocates for the brand.
Traackr offers a custom pricing plan tailored to its client’s needs, including access to its influencer database, influencer relationship management tools, campaign management, and reporting/analytics.
Audiense is a social media marketing platform that helps businesses and organizations better understand and engage with their audiences.
The platform provides various tools and features for audience analysis, segmentation, and targeting across multiple social media platforms.
When creating a report, you can easily combine numerous filter options, such as user profiles, affinities, demographics, and job roles, to create highly personalized audience segments.
With Audiense Insights, you can make better marketing decisions, adapt your targeting, improve relevance, and scale high-performing campaigns.
This allows businesses to tailor their social media strategies and content to better resonate with their target audience and identify new growth and engagement opportunities.
Another unique feature of Audiense is its Social Insights report, which provides a comprehensive overview of a brand’s social media performance and audience engagement across different platforms.
- Twitter Marketing Plan: Starting at £39/month
- Audience Intelligence: Starting at £1199/month
CreatorIQ is a platform designed to help brands and companies manage their influencer marketing campaigns. It provides tools for identifying and connecting with influencers, tracking campaign performance, and measuring ROI.
The platform uses advanced AI algorithms to analyze millions of social media profiles and identify the most relevant influencers for a campaign.
It also provides collaboration tools that allow brands and influencers to work together seamlessly, including content planning, messaging, and performance tracking.
One of the unique features of CreatorIQ is its emphasis on data-driven insights. The platform provides detailed analytics on campaign performance, allowing brands to measure the impact of their influencer marketing efforts and optimize their strategies for better results.
This includes metrics such as engagement rates, reach, and conversion rates.
Available on request
Impact.com helps brands and agencies run successful campaigns by connecting them with relevant influencers across various social media channels.
It provides a significant set of features and tools designed to simplify and streamline the influencer marketing process, from finding the right influencers to measuring campaign performance.
One of the unique features of Impact.com is its focus on transparency and authenticity. The platform uses advanced technology to verify the authenticity of influencers’ followers, ensuring that brands work with genuine influencers with authentic and engaged audiences.
This helps prevent fraud and ensures that brands get the most out of their campaigns.
Another key feature of Impact.com is its ability to help brands scale their influencer marketing efforts.
The platform provides an extensive network of influencers across various niches and industries, making it easy for brands to find the right influencers to promote their products or services.
Available on request. It is not a free influencer marketing platform but offers a free trial to its users.
Benefits Of Influencer Marketing Platforms
Best Influencer marketing platforms serve numerous benefits. We have mentioned some major ones in this section.
- Access to a large pool of influencers
Influencer marketing platforms provide access to a vast network of influencers, which allows brands to find the right fit for their campaigns quickly.
- Streamlined campaign management
These platforms typically offer a range of tools for managing campaigns, from collaboration and content creation to payment processing and reporting.
- Improved targeting and audience reach
Brands can use influencer marketing platforms to target specific audiences and reach new demographics through influencers’ followers.
- Increased authenticity and trust
Influencer marketing is often seen as more authentic and trustworthy than traditional advertising, as influencers can help build a personal connection with their followers.
In conclusion, influencer marketing is must for businesses looking to increase brand awareness, reach new audiences, and drive sales.
With the growing popularity of influencer marketing platform, there is now a plethora of influencer marketing platforms available to businesses of all sizes and industries.
This blog highlights the top 10 influencer marketing platforms, each with unique features and capabilities. Whether you’re a small business just getting started with influencer marketing or a large enterprise looking to scale your efforts, a platform out there is right for you.