6 Best Social Shopping Platforms & Apps To Get More Sales, Traffic, & Revenue
Social shopping platforms and social shopping apps have gained immense popularity in recent times. Ecommerce brands keep looking for opportunities to improve conversion rates as that’s the ultimate goal they try seeking by engaging potential customers.
You attempt various advertising and marketing strategies to reach your target audience and influence them into making purchases. But no marketing strategy comes with a full proof plan to deliver what you manifest.
Yes, there are strategies like influencer & visual marketing that convert a layer of your target audience, but there is nothing you can rely on entirely.
Well, it is time to rethink because the all-new social shopping platforms & social shopping apps have arrived to prove us wrong. Find out what are social shopping platforms and social shopping apps.
What Are Social Shopping Platforms & Apps?
Social shopping platforms & apps are much more enormous on the commerce spectrum than the name social shopping suggests. These are platforms and apps that allow brands to convert their social media into social storefronts. Social shopping comes with many benefits for brands and users.
Users no longer have to go through the tiresome ecommerce website that is not user-friendly and requires filling lengthy address and payment details forms before making transactions.
They can seamlessly explore brands and their products on their favorite social media platforms and make purchases without leaving. 60% of Instagram users report finding new products on the platform. Not just that, these social commerce apps and platforms provide quick mobile payment services making the purchase journey as short as the blink of an eye.
Not just that, social shopping has enabled brands to get up, close, and personal with their target audience by tapping into their social behaviors without interrupting. 72% of younger generations prefer digital interactions with businesses.
Businesses have witnessed higher customer engagement rates. It brought their brand to a global stage, improved customer loyalty, and boosted their conversion rates.
Aren’t you feeling tempted to use social shopping apps and platforms for your brand too? Here are six social shopping apps & platforms and apps you can try for your brand to get more sales, traffic, and revenue.
Top 6 Social Shopping Platforms & Apps
Here we have listed the 6 best social shopping platforms and social shopping apps that you can leverage today to turn social media into a shoppable experience.
Taggshop is growing to become the most popular platform. It enhances ecommerce websites with their promising shoppable galleries like shoppable UGC, shoppable Instagram feeds, shoppable social feeds, etc. These features provide memorable social shopping experiences to website visitors while staying on the website.
These shoppable galleries provide authentic social media content that attracts users to explore your products. They also have a newly added feature called the shoppable hotspots that allows you to add product tags in the shoppable galleries that help the users reach the product’s page without exploring the entire website.
Also, features like on-site UGC uploads help users to submit their photos or visual reviews directly through shoppable galleries. Whereas the product page galleries allow brands to showcase the most relevant and inspiring visual UGC related to each product page. All this has maximized conversion and boosted the engagement rates for brands like never before.
Instagram is a widely loved social media platform, and users enjoy exploring the visuals it has to offer. Instagram has now come up with its shoppable Instagram features. This allows brands to convert their business accounts into shoppable storefronts. The goal is not to forge the users’ social experience but enhance it with social shopping.
Everything is the same, brands can upload images of their products just like they used to, but now they can tag these products as shoppable. Users can click on these tags and reach the description page. Also, within a few more clicks, they can purchase the product hassle-free without leaving the app.
When it comes to visuals, Pinterest is everyone’s, first love. That’s because it offers some highly inspiring and influential content to the users and allows brand discovery. Pinterest has recently introduced its Pinterest buyable pins. It is similar to Instagram’s shoppable posts, and brands can tag their product pins as shoppable.
What attracts the users is that along with getting inspired, they get to purchase these inspirations. As brands, all you have to focus upon is the quality of your pictures, as Pinterest users are real visual content snobs.
The most populated platform, Facebook is the oldest and the most reliable social media platform. Facebook introduced its buy button in 2014, but it was only until 2018 when Facebook introduced an entire marketplace. This marketplace called Facebook shops focuses primarily on small businesses and uplifts them with free services.
Businesses can create personalized and branded storefronts and facilitate shopping through the messenger app, highly preferred by the users. Facebook provides the perfect social shopping experience and provides valuable insights. This enables brands to understand consumer’s shopping behavior and work accordingly.
The platform – Snapchat is new to the social commerce, but the features it offers are promising. Snapchat comes equipped with AI technology that makes filters look realistic. Brands can create filters for their products and embed a product link along with them. Users can try these filters as if they are trying on the product. If they like it, they are more likely to click on the embedded link to explore more.
It creates possibilities for eyewear brands or makeup brands that usually focus on the face. The Product link can be integrated with the story and users can shop the product through snapchat story with easy tagging. It enables the users’ friends to click on the link too.
Meesho is the popular social commerce platform for people who have good social contacts and are willing to act as resellers for wholesalers. Users get products at wholesale prices, and they can share these products among their social contacts on WhatsApp and other social media platforms and share the product’s price by adding their margin.
It is a very empowering opportunity for people who want recognition as businesspersons. They don’t require any resources other than a smartphone with the Meesho app and an internet connection. Everything else is done by Meesho.
Social commerce sales in the United States are expected to rise to over $35 billion this year, an increase of 34.8%. While the world is equipping with the all-new social shopping platforms and apps, why are you still here wondering about it?
We gave you the perfect examples of social shopping platforms and apps. It is time to choose the most suitable one for you and get set going on this trail of endless sales, traffic, and revenue!