Reading Time: 11 minutes Social commerce is the strategy for e-commerce businesses that can support them in instilling authenticity, establishing customer trust, and improving user experience. How often do you search online for a product and get convinced to buy it without looking for customer pictures or testimonials? Almost never. And fairly so. Because trust is the most important […]
15 minute read
Reading Time: 7 minutes The global e-commerce market size reached US$ 16.6 Trillion in 2022. Moving forward, predictions for the market are to reach US$ 70.9 Trillion by 2028, indicating a growth rate (CAGR) of 27.43% during 2023-2028. Internet penetration coupled with the growing prominence of hassle-free shopping experiences is the key driving factor to the expansion of the […]
9 minute read
Reading Time: 9 minutes Social commerce is expected to grow 3x as fast as eCommerce by 2025. Social media has become a prominent way of connecting with millennials let alone gen Z consumers and there has been a significant plunge in the use of user-generated content for eCommerce marketing. Even Netflix is merging immersion with commerce with its multi-title […]
13 minute read
Reading Time: 7 minutes A successful holiday marketing campaign would mean survival this year, let alone being profitable. Why so? Well statistically, total spending, quarter-to-date has increased by 56.4% in comparison to Q4 of 2021, while gross merchandise value for the same period has decreased by 22.6%, and total orders have shot up by only 7%. What worked until […]
10 minute read
Reading Time: 4 minutes Brands today have started pivoting the spotlight away from themselves and towards their consumers, employees, and supporters – empowering them to create content featuring their brand. This content is based on their experience with the brand and has grave potential to connect, attract and convert visitors into loyal users. Further, shopping has become a constant […]
5 minute read
Reading Time: 5 minutes If you want to outpace your competition and win over new users, improving customer experience is non-negotiable. Providing consumer electronics buyers with informative content at every stage of their journey, from product discovery to purchase, plays an important role. Primarily, consumer product shoppers seek to know about the product in action. Feature experience-based content created […]
6 minute read
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