Reading Time: 7 minutes With the continued growth of e-commerce and the increasing dominance of social media in our daily lives, businesses are looking for new and innovative ways to connect with their customers and provide a seamless shopping experience. Shoppable Instagram and UGC are rapidly gaining traction as effective strategies for engaging audiences and driving sales. The global […]
10 minute read
Reading Time: 7 minutes A successful holiday marketing campaign would mean survival this year, let alone being profitable. Why so? Well statistically, total spending, quarter-to-date has increased by 56.4% in comparison to Q4 of 2021, while gross merchandise value for the same period has decreased by 22.6%, and total orders have shot up by only 7%. What worked until […]
10 minute read
Reading Time: 2 minutes “We used Taggshop to re-purpose user-generated content created from people holidaying in Broome and displayed it on our website to drive more traffic. Additionally, the tool’s ability to tag our products to UGC is extremely helpful” -Founder & Manager, So Broome So Broome is the ultimate traveler’s guide that intends to give its users a […]
3 minute read
Reading Time: 4 minutes Brands today have started pivoting the spotlight away from themselves and towards their consumers, employees, and supporters – empowering them to create content featuring their brand. This content is based on their experience with the brand and has grave potential to connect, attract and convert visitors into loyal users. Further, shopping has become a constant […]
5 minute read
Reading Time: 4 minutes Consumer behavior plays a big role in business. What your target audience does and connects with should play a significant factor in the strategies and tactics your business uses to generate more sales and results for the company. That being said, one trend that has been undeniably effective is the use of user-generated content or […]
5 minute read
Reading Time: 9 minutes To understand the influence of ecommerce UGC, a staggering 93% of customers believe user-generated content is a crucial factor when making a purchasing decision. Moreover, the influence of UGC on ecommerce is rising so much that it is becoming the ultimate deciding factor for consumers of whether they would invest in a brand or not. […]
11 minute read
Reading Time: 7 minutes Why is user-generated content so important for fashion marketing now? Why do global fashion brands incorporate UGC in their campaigns or user shopping journey? If you were to find the best fit for leveraging consumer generated content, then it would be for the fashion industry, especially when the social commerce & visual marketing ecosystem is […]
9 minute read