Reading Time: 11 minutes Social commerce is the strategy for e-commerce businesses that can support them in instilling authenticity, establishing customer trust, and improving user experience. How often do you search online for a product and get convinced to buy it without looking for customer pictures or testimonials? Almost never. And fairly so. Because trust is the most important […]
15 minute read
Reading Time: 9 minutes Social commerce is expected to grow 3x as fast as eCommerce by 2025. Social media has become a prominent way of connecting with millennials let alone gen Z consumers and there has been a significant plunge in the use of user-generated content for eCommerce marketing. Even Netflix is merging immersion with commerce with its multi-title […]
13 minute read
Reading Time: 4 minutes What is Social Commerce? – A shopping revolution? Or maybe an enhanced social media marketing strategy? Or maybe the bridge between consumers & eCommerce brands. Every brand or every social media and ecommerce expert has their unique take on “What is Social Commerce?” Social ecommerce is quite a diverse solution that integrates characteristics of social […]
5 minute read
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