TrailFx Drives Sales & Inspiration With Shoppable UGC
User-generated content is an emerging marketing trend across all industries be it fashion, retail, travel, hospitality, or automobile or any other.
Brands like TrailFx are looking to humanize their brand by activating the voices of their customers, who are the real brand advocates. These advocates highlight the brand identity, credibility, authenticity, and value perfectly by sharing their real experiences through images, videos, and texts.
One such brand is TrailFx from the automobile industry who are leveraging the shoppable user-generated content to drive their online sales, social proof, and seamless shopping experience using Taggshop.
Read and explore how TrailFx has activated their visual UGC using Taggshop to promote social proof and boost sales.
The Company
TrailFx
TrailFX is a leader in aftermarket products for trucks and Jeeps. “We offer aftermarket bumpers, tonneau covers, nerf bars, winches, tool boxes, fender flares, bed mats, etc.”
Whether you are escaping to the great outdoors or headed to the city, TrailFXR has the truck equipment and accessories to outfit your vehicle for any occasion.
These equipment are meant to allow truck and Jeep owners to customize their vehicle to fulfill their travel and storage needs.
The Challenge
Build Social Proof & inspire Users To Purchase
The aftermarket accessories installation is a popular method among the vehicle owners to enhance their vehicle’s features, capacity, and capabilities.
However, vehicle owners want to know how these installations would look in real-life on their vehicle. To counter this challenge and at the same time grow their sales, TrailFx wanted to activate the real visual user-generated content into a shoppable UGC gallery.
As showcasing the branded photos featuring products are dull and do not engage the users. The branded product photos are personalized and filtered which kills the authenticity and realistic proposition of products to the users.
“Being able to tag products on our vehicle gallery page is huge because we’re able to give a better customer experience and make it easier for customers to check out products to upgrade their vehicle.”
The Solution
Shoppable Instagram User-Generated Content Galleries
“We needed a way to showcase the user-generated content we received from Instagram to put on our site. “
User-generated content on Instagram is one of the most influential content that drives consumer behavior and shopping decisions. As consumers can explore the products in real-life and its aesthetics.
TrailFx mentioned “We needed a solution that let us pick which posts would show up on the feed, as well as make the feed shoppable. Being shoppable is a key feature because the feed shows potential customers what their vehicle could look like with a TrailFX bumper, winch, nerf bars, etc.”
TrailFx have installed 2 different shoppable UGC galleries from Instagram on their website. For one gallery, they have created a unique inspiration page “Vehicle Gallery” where users can explore all of their products featured in shoppable Instagram UGC.
Secondly, they have also published shoppable UGC gallery on their website’s product page to upsell their products and boost their sales
The Results
Increased User Engagement, Sales, Product Views, & Page Time
“Since installing Taggshop we’ve seen an increase in user-generated content submitted to us to be featured on our social profiles, we’ve seen an increase in sales, on-page time, and an increase of product views”
TrailFx has seen immense growth in users’ photo submissions on social media channels which they are leveraging as Shoppable UGC on their brand website.
Moreover, the tactic to publish site-wide shoppable visual user-generated content galleries have made the website more engaging, interactive, and inspiring for the potential customers.
“Taggshop is perfect to show off our user-submitted photos of our products installed on their vehicles. This will allow us to better showcase top posts and have other potential customers look through the gallery and see how our products would look on their vehicle.”
The Conclusion
Easy-To-Use, Customizable, & Works Perfectly
“I highly recommend taggshop for any ecommerce brands that want to level up their user-submitted content game. It showcases our best posts, and allows our customers to easily browse what products we offer.”
Visual content plays a huge role nowadays for online stores to engage users, inspire them, and drive sales especially when you leverage visual user-generated content, it amplifies the benefits to manifolds.
Turning UGC into Shoppable UGC galleries builds the bridge between inspiration and action leading to more sales, instant purchases, and maximized revenue. Moreover, it streamlines the online shopping experience for the customers.
“Now our customers are able to easily view what products can look like on their vehicle by looking at our user-submitted photos on Instagram. Taggshop was really easy to install and works great on our online store.”
